Selling With Valentina
How your home is brought to market.
Pricing, media, launch, reach, and reporting — the deliberate playbook behind every listing I take on across Miami’s finest neighborhoods.
Selling With Valentina
Pricing, media, launch, reach, and reporting — the deliberate playbook behind every listing I take on across Miami’s finest neighborhoods.
The five-step playbook
I take on a limited number of listings so each one gets my full attention. Here is exactly what happens from the day you decide to sell to the day we close.
We start with the number, because the number decides everything else. I build your list price from recent closed comps in your building or on your street, current active competition, absorption rate, and the specific features buyers in Coconut Grove, Key Biscayne, or Coral Gables are actually paying for right now. You will see the exact data I used — no wishful pricing, no ‘let’s test it high.’ Overpricing a Miami luxury listing costs you the first ten days of attention you never get back.
Every buyer sees your home on a screen before they ever walk through the door, so that first impression is produced, not left to chance. I commission architectural photography, a cinematic video walk-through, twilight exteriors, and — for waterfront and estate properties — aerial drone footage of the bay and coastline. Where a room needs it, I bring in a professional stager so the space reads at its highest potential in person and on camera.
Your listing goes live on a schedule, not whenever the photos come back. I preview it privately to my qualified buyer list and broker network first, then launch publicly across the MLS, Zillow, Realtor.com, and the luxury portals on the same morning — timed so the momentum peaks in the opening week. The first ten days generate the most serious interest of the entire listing; we plan for them deliberately.
Roughly 40% of my clients are international — Brazil, Argentina, Colombia, and Europe — and I market your home to them directly, in their language, alongside my Miami broker relationships and off-market channels. Publicly, your listing runs on the major portals and luxury sites, supported by targeted digital placement and email to a qualified audience. The goal is simple: the buyers most likely to pay the most, seeing your home first.
Every week you get an honest update: showings, saved-listing and portal traffic, buyer and agent feedback, and my read on where the market is moving your property. When offers come in, I negotiate every term — price, financing, inspection, and closing timeline — with the same principle that runs the rest of my business: I will tell you the truth, even when it isn’t what you hoped to hear.
What you receive
A data-backed pricing report using closed comps, active competition, and absorption for your exact micro-market.
A full professional photo set — interiors, exteriors, and detail shots — shot to make buyers lean in.
A produced walk-through film, plus twilight and aerial footage for waterfront and estate listings.
A professional stager where the space calls for it, so every room reads at its highest potential.
MLS, Zillow, Realtor.com, and luxury portals timed to the same morning for peak opening-week momentum.
Direct outreach to my qualified global buyer network in English, Spanish, and Portuguese.
Targeted paid placement and email to a qualified luxury audience across the platforms buyers actually use.
An honest weekly update on traffic, showings, and feedback — plus my direct read on the market.
Curious what this would look like for your home? Call me directly at (305) 555-0271 or request a complimentary market analysis.
Frequently asked
Begin the conversation
Every listing begins with an honest conversation about your home, your timeline, and the number the market will actually support. No commitment, no pressure — just a clear plan.
30 minutes · No commitment · Valentina calls you back personally